Part of the Big Tech's War on Users series. Apple announced this week that Brazilian developers can finally distribute apps through alternative marketplaces and offer payment options outside Apple's own system. Cue the fireworks. Cue the press release. Cue Epic Games and the Coalition for App Fairness — whose membership...

Part of the ongoing Big Tech's War on Users series. WWDC gave us two things at once. Craig Federighi on stage talking about privacy, trust, and safety. The three-tier Siri routing confirmed. The whole carefully assembled message about how seriously Apple takes your data. And buried in the same keynote week: Apple...

Part of the Big Tech's War on Users series. This one got lost in the shuffle of other stories a couple weeks back, and I almost let it slide. That would have been a mistake. Because while the headlines have moved on, the case hasn't — and what's sitting inside it is worth paying attention to. The DOJ wants Apple,...

Part 2 of 2. Part of the ongoing Big Tech's War on Users series. Part 1 covered the privacy brand — the Google deal, iCloud, Meta, and what "we keep your data safe" actually means. This post is about the other half of Apple's brand: the idea that their judgment is worth the premium. That they know best. That the walled...