Posts tagged with siri

Privacy. Trust. Safety. (Terms Apply.)

WWDC 2026 was today. Tim Cook's last as CEO, Craig Federighi on stage talking about platform improvements, trust, and safety — and somewhere between the homeOS preview and the AI announcements, iOS 27 confirmed what became obvious pretty early in the 26.x saga: the Liquid Glass slider is real, it's coming, and it...
Read more…

Apple's Privacy Stance: The Latest Act Of Courage

Apple's Privacy Is Now Underwritten by Google and Nvidia. Let That Sink In. Part of the ongoing Big Tech's War on Users series. Apple Intelligence and a smarter Siri sounds great in a world where it's your choice, your hardware, or at worst a server sitting effectively next to the iCloud you're already trusting. It...
Read more…

Apple's Privacy Promise Is Starting to Look Like a Marketing Slogan

Part of the ongoing Big Tech's War on Users series. Apple has built its entire brand identity around privacy. "What happens on your iPhone, stays on your iPhone." Billboards. Keynotes. The thing Apple fans reach for when justifying the premium they pay. And for a long time it wasn't just marketing — I've written before...
Read more…

The Settlement Is Real. The Features Weren't.

Part of the ongoing Big Tech's War on Users series. Apple settled a class-action lawsuit last week (twas a busy week) for $250 million over Apple Intelligence features it advertised — features the lawsuit says "did not exist at the time, do not exist now, and will not exist for two or more years." Let that sit for a...
Read more…